UNESCO

We enjoin with UNESCO to promote a greater understanding of the significance of all cultures in our world.

NOVEMBER 2009
MESSAGE FROM THE DIRECTOR-GENERAL OF UNESCO

UNESCO, the United Nations agency responsible for culture and communication, believes that film is a powerful force by which societies learn about each other’s cultures and values. It illustrates the evolution of societies, the richness of their cultures and the manifold ways in which they see themselves and the world. As such, film is vital to fostering cultural diversity and promoting mutual understanding, dialogue and peace.

It is for this reason that UNESCO forged its link with APSA, which it sees as a most important cultural initiative, not just in the Asia-Pacific region, but globally. These awards acknowledge the way in which filmmakers attest to their respective cultural influences and sense of place and people.

UNESCO is proud of the special award that is given in its name for outstanding contributions to the promotion and preservation of cultural diversity through film. I would like to thank the State Government of Queensland for pioneering this initiative which also enjoys the collaboration of CNN International and FIAPF.

In a world in need of greater solidarity, APSA clearly serves as a step in the right direction for building peace in the minds of humankind.

Irina Bokova
Director-General
UNESCO